Logo


Logo usage guidelines

Use green logo when placing on a white background

White logo on green background should be used in situations where it is placed on a full green background.

Do
Ad Hoc Logo full mark
Don't
Ad Hoc Logo full mark

Use the full logo mark wherever possible, do not substite for the logo mark only

Logo mark should only be used in situations where it makes sense to add a secondary embellishment after the full logo mark has already been used, like the footer of a document.

Do
Ad Hoc Logo full mark
Don't
Ad Hoc Logo full mark

Do not squash, stretch, or otherwise scale the logo

Never resize the logo disproportianlly to fill space.

Do
Ad Hoc Logo full mark
Don't
Ad Hoc Logo full mark

Make sure adequate room is left around the logo on all sides

A space equal to half the size of the square logo mark should be left around all sides of the logo.

Do not overlay the logo on top of a photo, unless using behind a grey or duotoned image

If in doubt, place the logo on a white background and insert an image below.

Do
Don't

Do not create a pattern to fill the logo

No pizza, no avocado and definitely no guacamole.

Do not recolor the logo to match content

If in doubt, use the monochrome logo or green on white version. Do not try to blend into unique color scenarios.